Product Details:
Our purest colour ever with ME+ Technology. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+.
PURE NATURALS: Authentic, brilliant and pure!
Natural shades from silky, glossy black to radiant blonde: Pure Natural shades providing perfect grey/white coverage and reliable results.
Pure, balanced colour results with natural depth and shine
ME+, up to 60x less likely to develop a new allergy to hair colour*
Less hair damage colour after colour**
Simple 1:1 mixing ratio (exept 0/43)
Up to 100% grey coverage
Up to 3 levels of lift
The Pure Balance Technology
Designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color**.
ME+ technology
A scientific breakthrough designed to replace extreme sensitizers, PPD and PTD, reducing the risk of up to 60x less likely to develop a new allergy to hair color*.
The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage.
KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.
